The comeback of slogan shirts is influenced by streetwear and hip-hop culture that set the sporty-chic trend this season. From Alexander Wang's witty and naughty message plastered on his signature sheer croptop, to Kenzo's bloggers-must-have tiger sweater, to Jeremy Scott's controversial take on Moschino collection this season, and to Tom Ford's lyrics T-shirt inspired reversely by the brand-inspired rap song "Tom Ford", we have witnessed too many in-your-face, loud-and-proud designer slogan pieces this season. And the off-duty streetwear makes it a more bold, playful, and personal look.
Alexander Wang "Parental Advisory" Signature Top
Tom Ford Slogan T-shirt Dress
Kenzo "No Fish No Earthing" SS14
Witty twists on luxury brands
Khloe Kardashian's faux fur coat at NYFW
Statement clothing seen in streetwear